About Adornu
A product page should let a shopper picture the piece on themselves.
Adornu is a virtual try-on step for fashion and jewelry stores. It exists because a photograph of a piece on somebody else answers a different question from the one a shopper is asking.
The problem
Context is the part a catalogue cannot supply
Jewelry and clothing are bought on how they will look worn. A necklace on velvet, a dress on a hanger, a jacket on a mannequin: each is a faithful record of the object and a poor answer to “what would this look like on me?”. Shoppers fill the gap with guesswork, and stores fill it with returns.
Photographs of a model help, but the model is not the shopper. The proportions, colouring and style that make a piece work are personal, and the closer a preview gets to the person doing the looking, the more of the decision it can carry.
What we’re building
The experience, for shoppers and for merchants
For a shopper: the piece they are already looking at, placed in a photograph of themselves, compared against the original with one control, without leaving the product page. Today the demo on this site does exactly that: ten example products with ready-made results on our sample model, and live AI try-ons on your own photo or product.
For a merchant: a panel that sits with the product, uses the store’s own photography, and asks nothing of the shopper beyond a photo. How it joins a particular store is a conversation, not a download — and platforms and timelines are not published until they are real.
Principles
Three things the design holds to
Clear interaction
Three steps a shopper can name: choose a product, choose a photo, see the result. One action, one comparison control, and states that say what is happening in plain words.
Visual presentation
The photograph is the point. Controls sit beneath it, nothing is laid over a face, and prepared examples are always labelled as examples.
Continuity with your store
Your photography, your product names, your page. The panel is part of the product page, in your colours and your order, not a destination of its own.
See it for yourself.
The demo takes a minute; a conversation about your store takes a little longer.